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PwC Outlines Strategies for India 

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PwC, a tax and advisory service, has released a report to assist companies in decoding India’s distinct and complex marketing patterns to develop multifaceted opportunities. “Through the Looking Glass: What Successful Businesses Find in India” says companies must create the right value proposition; design the appropriate operating model; invest in financial and human capital; and understand the local business environment to increase their opportunity in India.

“India is a great prospect for global retail businesses, as a new demographic of consumers is now driving economic growth,” says Lisa Feigen Dugal, PwC’s U.S. retail and consumer sector advisory leader. “Seventy percent of Indians who live in rural areas are now spending at a faster rate than urban Indians, while many Western companies have been targeting upper or middle-income consumers. Companies who can determine the needs and preferences of this new group of consumers will find their tailored strategy to be the key to success.” The PwC report outlines five patterns for companies to consider when planning operations in India. To learn more, visit www.pwc.com/indiaexpansion.

Illustration by Stuart Miles at Free Digital Photo.net


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